During the 3 years of cooperation with Zoniou in the areas of branding, marketing and communication strategy, we have set the foundations for a brand of character.
Highlight of this cooperation was the idea and the establishment of a very successful perfume Christmas workshop for children named “the little perfume-makers”, a creative and fun concept with a different theme each year. Children were playing with smells creating their very own perfume which they gave as Christmas present to their beloved ones.
The event was hosted at TOM’S and it was a full house. The children had a lot of fun while moms and dads were happy to receive their own personalized perfume created by the hand of their little perfume maker.
Different rooms, each dedicated to a scent category, were inviting the kids to choose the notes they prefered in order to make their own perfume. The first floor of YPSILON was turned into a colorful scenery that hosted flowery, fruity and sweet scents. All our little perfume makers graduated with honors.
The third year was dedicated to fairy tales. Little secrets, scents and aromatic notes were hidden in renowned fairy tales and at the end of the day the magic wizard was defeated by the little perfume makers.
Tria