We Brand

What does it take to create a brand? How do I start building a brand? How do all the “must do” bridge with my personal vision for my company or product? How should I name my product? Which logo design best represents my brand’s identity?

Following a precise and successful methodology, which has built a lot of successful brands, we reach the answers to all these questions and, thus, create brands that stand out for years to come.

Our objective is to create a strong corporate / brand identity in a visually appealing manner that underscores the company’s or the product’s unique character.

Ambigram, thus, offers branding strategy, brand personality, naming logo design and tagline, slogan creation services.

What makes the difference with Ambigram is that we remain focus on your goals and we put ourselves in your shoes. Whether you have an organized Marketing department or not, whether you need a Marketing strategy from scratch or for the promotion of a specific product, we undertake the full planning as well as its implementation.

We cooperate with all necessary partners having the coordination and project management role. We have associates for all marketing needs, but we can cooperate with professionals of your choice.

Ambigram with its partners takes on the whole communication strategy, planning and implementation; from the concept, to the selection of Media, from the creative components to the generation of all written, printed and promotional material, as well as the production process.

If necessary we work closely with media shops to purchase at best value prices advertising space and time.

All the graphic designers we work with are people that think and create “out of the box”.

Event planning can be challenging and demanding. Beginning with the idea and the concept, right through to the smallest detail, we undertake the entire project and collaborate with public relations offices for more targeted needs.

There is more going on on-line than social media. Digital communication has grown stronger and it offers new opportunities for targeted, to the point messaging. It is now more than ever important to invest your budget effectively, especially if you run an e-shop. Let us create the correct content strategy [copywriting and image] and media mix, according to your target group and your product’s brand personality.

The analysis of the product’s target market, its price, the company that produces it, its profile and positioning in the marketplace, and above all its brand personality, are elements that are incorporated and define the packaging brief. Ambigram and its associates have been working on packaging design of many and differentiated products, gaining awards and commercial acclaim.

Our work has been repeatedly recognized for its exceptional originality of script and direction coupled with its imaginative scenario.

The launching of a product requires an understanding of its market positioning. At Ambigram we look at every projects both from a commercial as well as a creative viewpoint, which allows us to suggest one-of-a-kind, tailor-made concepts for each individual need.

It has to do with the originality of the idea and the ability to carry it out to the last detail. The concept needs to be fresh, interesting, in accordance with the company’s or product’s mentality. It has to take into consideration the people who will attend it, the place it will be held. Everything has to be orchestrated to offer a unique, memorable experience.

The key to a successful promotional activity is to combine what the market wants with what the brand needs. And be able to implement it to the detail as planned. It requires project management experience, coordination and flexibility. You have to lead, inspire and work together with everybody involved. The brand’s personality should be reflected in the design of all supporting material and every element is vital to obtaining the very best possible result.