Alipasti

The name of Yiorgos Karagounis, from Volos, is identical to tasty Greek mezedes.

When we were assigned to come up with a name and design the corporate identity for his new brand, we knew from the start that it had to be something that would represent his long tradition in the industry.

And this is how we got to Alipasti; playing with the words “alipasta”, which means salt preserved in Greek and “antipasti, which stands for appetizers in Italian. An international, but at the same time purely Greek name. No better word can describe the products of the company.

The clean label philosophy has found its ultimate representative in the Alipasti range. Few and pure ingredients make up the delicious recipes of the products, whose packaging we were asked to design.