Youphoria
When you are approached by a company that really wants to make the difference in its sector of operations, you have to show yourself worthy of its trust.
Youphoria is a fresh fruits brand that believes in precise agriculture and provides full support to the grower. A brand that considers reduced footprint as the only sustainable way of development and uses technology as one of its fundamental tools to achieve its goals.
We undertook the design of the logo and the brand’s visual identity on the packaging, as well as the presence at its first global appearance, at the Fruit Attraction trade exhibition in Spain in 2023.
We also designed the packs for the company’s first-class fruits, under the CII name.
Branding
Green footprint. The design of the logo was based on organic forms. A strong trademark and “flexible” shapes that highlight the brand’s philosophy.
A combination of special “green-blue” color shades was chosen, which makes the brand’s personality even more distinguished.
Packaging
“Different, lively, modern and eye catching”. These were the givens for the packs.
For the CII product series, we wanted to use the same color code, while at the same time make sure that the differentiation from the basic line is clear.
Trade Fair “Fruit Attraction” Spain 2023
A design that expresses the eco-friendly philosophy of the brand.
Cooperations
PAD Polichroniadou E.
