Τhe rebranding of the Trilogia wine and the branding strategy of the Peloponnesian wine project of V. Gerovassiliou & V. Tsaktsarlis, were challenging projects.
The brand personality had to respect Trilogia’s past and at the same time come up with a contemporary identity for the new wines to come.
Ambigram also undertook the launching event, where Dyo Ypsi wines were first presented next to the other 3 Gerovassiliou – Tsaktsarlis wine brands. The event was named “Four Terroirs” and was held in 2019 at “Amalias 36”, Athens
Trilogia, Dialogos, Monologos were proposed as names for the wine range.
Four wineries, four locations … Four Terroirs.
Ambigram undertook the concept and project management of a B2B launching event with presentations, tastings, master classes, networking and socializing.