The three winemakers -V. Gerovassiliou, V. Tsaktsarlis and I. Vamvakouri- behind the Mikra Thira winery trusted us with their new brand’s strategy. The first Santorini wine from grapes solely from the Therassia Island had to reflect its uniqueness through its identity, logo and packaging.
Ambigram also undertook the launching event, where Mikra Thira wines were first presented next to the other 3 Gerovassiliou – Tsaktsarlis wine brands. The event was named “Four Terroirs” and was held in 2019 at “Amalias 36”, Athens.
Playing with letters, symbols and ancient scripts.
We were looking for a design that would create an overall identity, while allowing each wine to introduce itself in a different look.
Four wineries, four locations … Four Terroirs.
Ambigram undertook the concept and project management of a B2B launching event with presentations, tastings, master classes, networking and socializing.